HBHM Email Marketing Case Study

Welcome Flow

We created tailored welcome flows for both prospects and existing customers:

Prospects received educational content to build trust and convert them into buyers.

Customers were encouraged to engage with HBHM’s other channels, like their podcast and social media platforms, to strengthen brand loyalty.

Zero-Party Data Flow

We captured zero-party data to understand why each customer uses CBD (e.g., for sleep or anxiety). This data allowed us to personalize email campaigns and flows, significantly boosting engagement and driving targeted product recommendations.

Post-Purchase Flow

Our post-purchase flow focused on educating customers about the products they bought, ensuring a positive experience and increasing repeat purchases—where HBHM sees most of its profit.

Abandoned Cart Flow

To address HBHM’s high abandoned cart rate, we highlighted free shipping, social proof, and included key FAQs. Recognizing the differences between prospects and returning customers, we tailored the flow to give prospects an extra nudge to complete their purchase.

Product Education Campaigns

Since many prospects were unsure which CBD oil suited their needs, we created product education campaigns to simplify decision-making. By guiding prospects through HBHM’s product range, we helped them make confident, informed purchases.

Engaging GIFs

We used GIFs throughout our campaigns to convey more information in a dynamic format. For Outlook users, we substituted GIFs with static images to ensure seamless display and consistent messaging.

By leveraging predictive analytics, advanced segmentation, and personalized content, Thooja helped HBHM build a profitable and sustainable email channel, driving 25-40% of total revenue consistently from email marketing.