Ground Wellbeing is an award-winning self-care spa brand that offers a collection of 100% vegan, natural products designed to nourish both body and soul through ritualized self-care.
As their business expanded, Ground Wellbeing partnered with Thooja to manage their email marketing channel. Their goal was to create unique customer journeys tailored to each product collection and its associated rituals.
To personalize our welcome journeys for subscribers, we collected zero-party data through Ground’s signup forms. Throughout the welcome flow, we utilized Klaviyo's dynamic product recommendations to showcase the most relevant products to new subscribers based on their onsite browsing activity.
Recognizing that Ground's products are consumable, we aimed to maximize repeat purchases by eliminating buyer's remorse and building excitement around their orders. Our post-purchase flow included a series of emails designed to educate customers on how to use Ground's products optimally, enhancing their overall experience.
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