Bloom Teas® is a versatile tea brand that allows customers to mix and match premium teas, ensuring there's a perfect blend for every occasion—big or small.
Bloom Teas® approached Thooja with the goal of enhancing customer retention and converting shoppers who initially order free sample packs into loyal, paying customers.
Utilizing zero-party data, we crafted personalized messaging for subscribers that aligned with their specific tea preferences, creating an engaging welcome experience that resonates with their tastes.
By leveraging Klaviyo's predictive analytics to determine the average time between orders, we developed an automated replenishment flow that offers customers a seamless one-click re-order option. This flow has proven to be one of the top performers for consumable products like tea, driving repeat purchases and increasing customer loyalty.
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