Bayrli® specializes in creating award-winning reusable diapers for babies and eco-friendly products for women.
Bayrli® partnered with Thooja to develop email automations aimed at educating customers and fostering long-term loyalty. By analyzing Bayrli®'s target audience, we crafted compelling copy that addressed their pain points and highlighted the benefits of switching to Bayrli’s products.
Since our collaboration began, Bayrli® was recognized as the EU Diaper Brand of the Year in 2023.
Utilizing Klaviyo's predictive analytics, we designed a flow that prompts existing customers to reorder based on their likelihood of making a purchase. By incorporating dynamic product recommendations, we highlighted Bayrli’s most popular items to maximize conversion rates.
In our winback strategy, we emphasized Bayrli®'s strong mission to persuade customers to switch from disposable diapers. This informative approach yielded better results than traditional abandoned cart discounts.
We recognized the importance of communicating Bayrli®'s mission to potential customers. By focusing on the benefits of switching to reusable diapers, we enhanced the effectiveness of our abandoned cart flow.
To optimize our email performance, we regularly conducted A/B/C testing on our flow copy, ensuring we maximized click-through rates and engagement.
Schedule a call with us today to discuss how we can help boost your revenue and customer retention. Choose a time below and let’s get started!
