Ecommerce is predicted to reach 19.2% of U.S. retail spending by 2024. The COVID-19 pandemic has accelerated ecommerce growth by 4-6 years, as shoppers move towards buying online instead of from brick-and-mortar stores.
This rapid growth in ecommerce has led to a huge number of new Shopify stores this year and the impact of a sleek, well-designed Shopify store is apparent now more than ever before. Where before it was sufficient to simply have an online store that listed your products but maybe had some bugs or a poor user-experience, now you a unique website with a professional design and exceptional user-experience during every stage of your customer's journey.
To help you understand what makes a great Shopify store and to give you some ideas that you can apply to your own Shopify store, we've created a list of the 14 best Shopify stores that will give you the inspiration you need to take your ecommerce store to the next level.
Whether you're a small business using Shopify Basic or a global powerhouse leveraging Shopify Plus, we've got a Shopify store example in this list for you and your business.
Top Shopify Stores
- Allbirds
- United by Blue
- Meow Meow Tweet
- Rothy's
- Tentree
- GiveMeTap
- Biolite
- Luca and Danni
- Great George Watches
- Kylie Cosmetics
- Negative Underwear
- Bluebella
- Gymshark
- WP Standard
1. Allbirds
Allbirds, a shoe company whose footwear is inspired by natural materials, is one of Shopify Plus' major success stories. Allbirds is a story-driven company and does an excellent job of showcasing this to the user with its Our Materials page which comprehensively explains what materials go into the shoes that they sell. Each product page on the Allbirds website contains all of the information you would ever need to make a purchasing decision, which leads to an amazing user experience while shopping on their store.
2. United by Blue
For every product purchased, United By Blue removes one pound of trash from oceans and waterways. United By Blue is focused on turning fashion into a force for good by using sustainable materials, ethical manufacturing, and a zero-plastic policy. By offering a lifetime guarantee on their products, shoppers can be confident in the products' quality and know that they can get free repairs for life should they encounter any issues with their purchased product.
3. Meow Meow Tweet
Meow Meow Tweet is a small-batch skin care company that creates vegan products with pure, all-natural and organic ingredients. All of their products are made with organic, unrefined plant oils and butters, steam-distilled and cold-pressed essential oils and organic and wild-crafted botanicals. MMT are transparent in their contributions to charitable organisations so you can be confident that you're doing good for your skin and also for the world when you purchase from their store.
4. Rothy's
Rothy's is all about transforming eco-friendly materials into stylish, wear-everywhere products to love. Inspired by the remarkable women of today, they craft sustainable styles that help women effortlessly move through their day. Continually striving for zero waste, Rothy's combine the best of 3D knitting technology and handcrafted assembly to create their signature style and comfort.
5. Tentree
Tentree's vision is to plant 1 billion trees by 2030, which will drastically reduce climate change. They've planted over 30 million trees and restored land in over 8 countries. For every Tentree product you purchase, they'll plant ten trees. The Tentree About page does an excellent job of explaining what their company is all about and how it turns its tree-planting promise into reality.
6. GiveMeTap
GiveMeTap is a social enterprise focused on making clean drinking water available to everyone, everywhere. They sell insulated water bottles and for every GiveMeTap bottle sold, they provide someone living in Africa with 10 years of clean water. What's most unique about GiveMeTap is they give 20% of their revenue to fund water projects in Africa, rather than giving a percentage of their profits like most other social enterprises do. This ends up being much more beneficial to the projects in Africa who get greater donations.
7. Biolite
BioLite is on a mission to bring Energy Everywhere™ with revolutionary products that transform the way we Cook, Charge and Light our lives off the grid. They are a team of engineers and designers, operators and analysts, storytellers and evangelists, who believe that advanced technologies, built on sustainable business practices, have the power to change the world. Biolite's unique Parallel Innovation business model pairs the needs of families living in energy poverty with the passions of outdoor enthusiasts pushing the boundaries of life outdoors and on the go.
In 2020, BioLite crossed the million lives milestone, bringing safe and reliable energy to over 1.4 million individuals in 23 countries across Africa and Asia.
8. Luca and Danni
Luca and Danni is a family business that sells handcrafted jewellery made in the United States of America. With fun, engaging product descriptions, and a wide-ranging choice of personalisation options, they've captured a large share of the handmade bracelet industry.
9. Great George Watches
Great George designs and sells square watches made with quality materials at an obtainable price. Their watches are designed in New York City with 100% Swiss Parts. Their watch design philosophy has three components: simple, timeless and useful. Great George's watches are built with stainless steel and their straps are 100% leather. They also offer a three-year warranty for all of their watches.
10. Kylie Cosmetics
Kylie Cosmetics by Kylie Jenner is one of the fastest-growing beauty brands in the world. Having launched three years ago, Kylie Cosmetics was put on the makeup map, by Kylie’s infamous "Lip Kit," consisting of a matching liquid lipstick and lip liner to create the perfect Kylie pout. Kylie’s never-before-seen concept disrupted the market and changed the face of the beauty industry forever. Kylie has since gone on to expand the collection into a full range of colour cosmetics, including eyeshadow palettes, concealers, highlighters, blushes, accessories and more, as well as becoming one of the most renowned and coveted cosmetics brands of 2018.
11. Negative Underwear
Negative Underwear sells bras, underwear, and sleepwear that help women feel comfortable and confident in what they wear. Designed by women for women, their products fit great, are functionality, comfortable, and aesthetically pleasing. They wanted to make intimates that feel as good as they look - and they did just that.
12. Bluebella
Founded in 2005 by Emily Bendell, Bluebella is a fashion-led luxurious lingerie and nightwear collections designed for spirited and style-conscious women. Bluebella is a lingerie brand with strength and modernity at its heart; created to redefine sensuality. They are doing more than designing beautiful lingerie, their ethos is about empowering women with a strong dialogue and aesthetic to support that, a modern take on sensuality.
13. Gymshark
Created in 2012 by teenager Ben Francis and a group of his high-school friends. Gymshark has grown from a screen printing operation in a garage, into one of the fastest-growing and most recognisable brands in fitness. Gymshark is a fitness apparel and accessories brand, manufacturer and online retailer based in the United Kingdom, supported by millions of highly engaged social media followers and customers in 131 countries. They exist to create the tools that help people unlock their full, incredible potential and put their ideas into action.
14. WP Standard
WP Standard are makers of bags and accessories – trusted companions made with natural materials that get better with time. The wear your bag takes on will be as unique as your own fingerprint. Defects and repairs are covered for life. WP Standard is in it with you for the long haul.
See a store design above that you like? Send our team of Shopify experts a message and we'll work with you to turn your ecommerce vision into a reality. After all, you're going to need an exceptional Shopify store if you want to compete with your competitors.
