Who We Are | Irish Ecommerce Agency

We’re ranked Ireland’s #1 ecommerce agency for growing Irish and international brands using Shopify.

Shopify Plus Agency - About Elevate Digital

Why Choose Thooja?

We’ve been helping brands sell more on Shopify since 2011. We’re ROI-driven, which means we understand that the more we help you win, the longer you’ll want to work with us. That’s why we have a 100% brand retention rate, despite having no long-term contracts. Most important, we’re also store owners so we truly understand your unique challenges of running an ecommerce business.

Shopify Specialists

As Certified Shopify Partners, we specialise in growing Shopify stores. 100% of our time is spent working with brands using Shopify’s platform.


When you win, we win. When we help you reach new customers and generate new sales every month, you’ll want to continue working with Thooja.

100% Retention Rate

Brands love working with us – that’s most evident in our 100% brand retention rate. That’s despite us not operating on long-term contracts.

Full Transparency over Work

On Asana (our project management tool), you’ll have complete visibility over what we’re working on to grow your brand. No more smoke and mirrors.

Highly-Selective Portfolio

We don’t take on every brand that approaches us. We’ll only work with brands that are ethical and that want to grow sustainably.

Love What We Do

We get a kick out of helping your business grow, we love Shopify and we love technology. All in all, it’s the perfect recipe for a successful partnership.

Shopify Store Owner Elevate Digital

We’re passionate about helping your business grow on Shopify.

We love helping you connect with new and existing customers, and increasing your sales in the process.

With 9+ years of experience in helping businesses like yours overcome ecommerce challenges and reach new levels of revenue, we’re committed to your success. Whether it’s a redesign, migration, or online growth strategy, we help you connect the dots to achieve your business goals with confidence and clarity.

See our Work →

Our Values

Your customer’s experience always comes first. This helps our clients reach their goals.

We love living in the shoes of your customers. Who are they? What is important to them? What time do they browse online? Knowing inside-out who your customers are helps us make easier and more impactful decisions about your Shopify store’s design and content.

Your customers want and need a seamless experience when browsing your online store. Every Shopify app and technology partner we use must align with your internal business processes to provide this experience to your customers.

We don’t sell hours. We sell value. We don’t just design and code. We plan, strategize, and consult on the best possible solutions to optimize your customers’ experiences and foster your ecommerce business’ growth. No, we’re not going to make your logo bigger, and we don’t make things “pop.” However, we will make your mission our mission and use our expertise to meet and exceed your goals.

Ultan O'Callaghan - Founder of Elevate Digital

Our Leadership

Ultan O’Callaghan leads the Thooja team. Ultan is an expert Shopify designer and digital marketer working with global brands like Medxnote, Heartmondo, Monahan Dental, and Seymours. Ultan has an unhealthy obsession with generating new sales for businesses through exceptional Shopify website design.

Ultan has been managing his own online stores since 2012, putting him in a unique position to help other ecommerce store owners.

He created Thooja four years ago to share his ecommerce expertise with businesses looking to grow online. Since then dozens of founders from businesses large and small have partnered with Thooja to design their ecommerce websites and to increase the sales of their online stores. 

People & Culture

Located in Dublin and Boston, our team is extremely passionate about ecommerce, technology, and design, but we’re so much more than that.

We’re athletes, musicians, entrepreneurs, environmentalists, animal lovers, and foodies. We’re Netflix binge-watchers and deep thinkers. We’re soccer fans of rival clubs. We’re also very much like you and your customers. We’re people.

In a world of screens and devices, we need to remember that these interactions can and should be personal. From our initial conversations to our post-launch support, you’ll always be dealing with people who care about you and your brand.

We believe that our work should not only produce amazing results for our clients but should also be fun and rewarding. Thooja believes in a strong work-life balance, not just churning out projects. The happier our team is, the more enjoyable the experience is, and the better the results will be for your brand.

Ready to grow?

Let's schedule a time to discuss your ecommerce goals.