Who We Are | Irish Ecommerce Agency

We’re a Dublin-based ecommerce agency that works with sustainable brands on Shopify.

About Thooja

Why Choose Thooja?

We’ve been helping brands sell more on Shopify since 2016. We’re ROI-driven, which means we understand that the more we help you win, the longer you’ll want to work with us. That’s why we have such a high client satisfaction and retention rate. Most important, we’ve owned and operated Shopify stores in the past, so we truly understand the unique challenges you face in running an ecommerce business.

High Satisfaction Rate

Brands love working with us but don’t take our word for it. We’re ranked Ireland’s #1 Shopify agency on Clutch, a leading B2B reviews platform.


When you win, we win. When we help you reach new customers and generate new sales every month, you’ll want to continue working with Thooja.

Shopify Specialists

As Certified Shopify Partners, we specialise in growing Shopify stores. 100% of our time is spent working with brands using Shopify’s platform.

Meet Our Happy Clients

Seymours Logo Elevate Digital
Bayrli Logo
Clean Slate Logo
Eriu Logo
Irish Green Guys Logo
Handstands + Coffee Logo
Eriu Logo
Handstands + Coffee Logo

Our Values

Your customer’s experience always comes first. This helps our clients reach their goals.

We love living in the shoes of your customers. Who are they? What is important to them? What time do they browse online? Knowing inside-out who your customers are helps us make easier and more impactful decisions about your Shopify store’s design and content.

Your customers want and need a seamless experience when browsing your online store. Every Shopify app and technology partner we use must align with your internal business processes to provide this experience to your customers.

We don’t sell hours. We sell value. We don’t just design and code. We plan, strategize, and consult on the best possible solutions to optimize your customers’ experiences and foster your ecommerce growth. No, we’re not going to make your logo bigger, and we don’t make things “pop.” However, we will make your mission our mission and use our expertise to meet and exceed your goals.

Ultan O'Callaghan - Thooja

Our Leadership

Ultan O’Callaghan leads the Thooja team. Ultan is a Shopify designer and digital marketer with eight years of ecommerce experience.

Ultan started Thooja to help ecommerce brand owners grow online, with the design, development, and marketing resources of a trusted Shopify partner.

Ultan now guides the Thooja team in building world-class Shopify stores for sustainable brands and marketing them through email and organic search.

Sustainable Ecommerce Growth

We help influence the global adoption of natural, organic, and eco-friendly products.

As a sustainable ecommerce agency, we work with like-minded brands that aspire to influence the global adoption of natural, organic and eco-friendly products, driving change in consumer buying habits and positive impact on the planet.

We’re committed to the ecommerce industry integrity and only work with businesses doing good things, maximising our positive impact and sustainability as a sustainability ecommerce agency.

Shopify Store Owner Elevate Digital

Why We Care About Ecommerce Sustainability

Infinite ecommerce growth is not possible on a planet of finite resources.

We love helping ecommerce brands scale on Shopify and sell more online. We achieve this by designing world-class Shopify ecommerce stores for our brands optimised for maximising conversation rates and then driving additional traffic to brands’ stores through Klaviyo email marketing, and Shopify search engine optimisation.

We’ve been working with ecommerce brands on Shopify since 2016. During our five years of trading, our planet’s climate crisis has become increasingly alarming. We’ve become acutely aware that the more we help our brands sell, the more of our planet’s finite resources are used up in fulfilling these increased order volumes, especially if the products being sold are not produced in a sustainable way. The Intergovernmental Panel on Climate Change (IPCC) has calculated the fashion industry, alone, produces 10% of global carbon dioxide emissions every year. Seeing as we work with brands in the fashion industry (among a whole list of other industries), we realised that we were a part of the problem, not the solution.

50% of our brand portfolio in 2020 consisted of sustainable brands – brands that produced eco-friendly, carbon-neutral, or carbon-positive products. So, in 2021, we decided to go all-in on working with sustainable brands, multiplying the positive impacts of ecommerce brands that are selling products that do not harm our already damaged environment.

The future of commerce is sustainable brands, sustainable supply chains, consumer transparency, and personalisation. Thooja is leading sustainable ecommerce brands into this future, as a leading ecommerce agency for scaling sustainable brands.

Going forward, we will continue to market and grow ecommerce brands on Shopify because that’s what we love doing but we’re making sure that our brands are sustainable and good for our planet.

How We’re “Walking The Talk” In Ecommerce Sustainability

We’re members of organisations that support and implement a full spectrum of environmental solutions.

Today, there are thousands of ecommerce brands that are amazing ambassadors for what it means to be a sustainable, eco-friendly brand – Patagonia, Tesla, and Allbirds are just three examples.

However, the issue of “greenwashing” has become increasingly common in the ecommerce industry – brands realising the convenience of offering eco-friendly products to their customers to increase sales, despite these products not actually being eco-friendly or sustainable. We do not condone this false marketing.

Our talk is cheap about how other businesses are not doing right by our planet. We’re “walking the talk” by joining organisations that implement solutions (such as tree planting and environmental awareness campaigns) to help heal our planet from carbon emissions. Our membership in these organisations helps cement our commitment to multiplying positive impacts for our environment through our work.

Ecologi Climate Positive Workforce - Thooja
1% for the Planet Member - Thooja
SME Climate Hub Member - Thooja

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