Shopify Facebook Ads Agency Services
Scalable Facebook Ads that target the right audiences, generating sales from new and existing customers.
Brand & Strategy Review
Before we start building audiences or creative, we like to deeply understand our client’s brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. You will need to define how much you will spend every day. Some days you spend more than others.
Campaign Structure & Audience Creation
Targeted audience lists are the foundation of Facebook Ads. We use industry-leading tools and years of experience to create a great set of audiences. Then we organize Facebook ad campaign and ad group structures to sculpt traffic with the most relevant audience, ad and landing page combinations.
Build The Creative
Click-worthy ads with an attractive visual and compelling copy can make-or-break campaign performance. And what creative works for what audience make not work for the next. So write a variety of creative and work with your design team to create a set of images or videos. Each audience is connected to a relevant ad and landing page for a consistent experience.
Driving traffic is only half the battle, so high conversion rate landing page design is built into our process. We use Shopify apps to design a highly relevant experience that aligns exactly to the ad and keyword through dynamic content replacement. We do experimentation to try different designs, messages and offers to see the best results (sales for your Shopify store).
Track & Report
Without deep analytics and data-driven insights, we couldn’t identify areas for optimization so we build it into every campaign. We use Google Data Studio, Analytics, and Tag Manager to fully track all the important events and actions on your website – sales on Shopify but also video views, blog subscriptions, or anything else that indicates engagement.
Optimise, Test, Trim, Scale
Our work on Facebook Ads is never done! Consistently testing new audiences, ads, landing pages, and offers to make sure performance moves in the right direction and the program scales to new users. We rely on tools like Espresso to test at scale for different combinations of image, text, headline and audience.
Let’s work together
Tell us your business goals and we’ll see how we can create something amazing together.