Seymours Irish Shortbread
Store migration from PrestaShop to Shopify for Ireland’s favourite shortbread brand, Seymours.
Seymours is a shortbread biscuit brand, based in Cork, Ireland. Seymours is available in retail stores in Ireland, such as Supervalu, as well as overseas in select artisan food stores. Seymours biscuits are also a regular fixture in hotel restaurants in Ireland. However, with the pandemic, retail sales decreased and Philip O’Connor, the CEO of Seymours, wanted to expand Seymours’ ecommerce presence.
Seymours’ ecommerce store was based on PrestaShop and Philip was looking to migrate to a different ecommerce platform to take his store’s design and functionality to the next level.
Seymours was referred to Thooja by University College Cork.
Thooja migrated Seymours’ ecommerce store from PrestaShop to Shopify.
All of Seymours’ products, orders, and customers were migrated from the old store to the new store.
Our new Shopify store for Seymours focused on telling their brand’s story – their biscuits are all handmade in Cork – and also providing a simple, elegant shopping experience for loyal and new customers.
Thooja also designed a mobile-first experience for Seymours, to improve the purchase (conversion) rate of customers on mobile devices (which had historically been low).
Since the launch of our new Seymours store, ecommerce sales have increased, as well as conversion rates across desktop and mobile.
We’ve thoroughly enjoyed working with Philip and Seymours, enjoying a few biscuits along the way!
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