Irish Green Guys
Shopify migration from WooCommerce for Ireland’s leading foliage supplier, Irish Green Guys.
Irish Green Guys provide a bespoke range of unique foliages for florists who are looking for ways to differentiate their offering. Irish Green Guys offer over 40 varieties of foliage and a huge selection of pre-made garlands designed to save florists time and money.
Irish Green Guys were using the WooCommerce ecommerce platform to host their ecommerce website. The Irish Green Guys found their WooCommerce website to be restrictive when looking to add new functionality to their store. Anytime they’d try to add a new feature, some existing functionality would break. Given that most of Irish Green Guys’ customers are repeat customers, this was providing an underwhelming customer experience.
Irish Green Guys wanted to upgrade its ecommerce experience for its customers and after shortlisting several ecommerce agencies, they ultimately selected Thooja to deliver the project.
Operationally, a lot goes on behind the scenes to fulfil orders at Irish Green Guys. Our first step in this project was to understand the shortcomings of the backend functionality of the current site for Irish Green Guys.
Having identified a laundry list of issues, we proposed solutions to each issue and recommended a migration to the Shopify ecommerce platform.
The majority of Irish Green Guys’ revenue is generated from repeat customers. Given this, it was extremely important that the migration from WooCommerce to Shopify was as seamless as possible. This meant that all order, product, and customer data had to be available on the new Shopify store as soon as it launched – all of which we did.
Irish Green Guys’ customers love shopping on the upgraded store and operationally, we have saved (and continue to save) the Irish Green Guys time and money.
The new store also boasts increased conversion rates, average order values, and most significantly, revenue.
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