Shopify design and development for sustainable cloth diaper brand based in the United States.

Bayrli Header - Thooja

Shopify Build


Klaviyo Email Flows

The Ask

Bayrli is an American-based cloth diaper brand. Bayrli design, test, and manufacture quality diapering systems for babies and eco-friendly products for women.

The Bayrli team had previously worked with Thooja on Summer Sweets Baby, a reseller of baby products in Ireland and wanted to continue its partnership with Thooja for this project.

Bayrli tasked Thooja with building a Shopify store and designing a storefront in time for the launch of its diaper product range.

Furthermore, Bayrli wanted Klaviyo flows to be set up to keep customers engaged post-purchase.

Bayrli Product Page Screenshot - Thooja

The Solution

Thooja developed a comprehensive yet simple-to-use Shopify store for Bayrli. The Bayrli site contains information about cloth diapers for new-time buyers and provides for a simple, delightful shopping experience when customers decide to make a purchase.

Bayrli’s site is centred around its brand assets and colours and provides for easy navigation with an intuitively laid-out main menu.

Thooja created flows on Klaviyo to welcome new Bayrli subscribers, thank customers after their purchases, as well as keep customers engaged weeks after purchase.

Thooja and Bayrli continue to work together in developing custom functionality for the site, such as a kit builder so customers can create their own bundle of Bayrli products. 

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